The food documentary "Tasteful Thailand", jointly produced by Tencent Video and DOClabs Beijing, exclusively sponsored by CP FOOD and supported by the Tourism Authority of Thailand, officially announced its premiere date today. The program will be exclusively available on Tencent Video, WeTV, and Sanook every Friday at 12:00 starting January 30th. "Tasteful Thailand" uses ten distinctive Thai flavors to unveil ten new discoveries about the country, offering not just a culinary journey but also an in-depth cultural exploration.
As one of the world's most popular travel destinations, Thailand captivates visitors not only with its azure coastal scenery but also with its globally beloved cuisine, such as curries and coconut milk. "Tasteful Thailand" keenly captures the contemporary travel trend, especially among the younger generation, of "traveling to a city just for a single dish." It serves as both a documentation of local food culture and a "culinary guide to Thailand."
As another food documentary from Chen Xiaoqing's team, "Tasteful Thailand" shifts its focus overseas for the first time, delving systematically into a complete foreign culinary culture to explore the profound history and cultural soil behind Thailand's unique tastes. This reflects the current trend of international exploration in the food documentary genre. In the trailer released today, the lens travels through tropical rainforests, winding rivers and seas, and golden rice fields, exploring natural gifts like lemongrass, coconut milk, and seafood. It is reported that the series will center on ten key ingredients, embarking on a culinary journey to their distinct regions of origin. The program aims to use these ten culinary "keys" to unlock Thailand's rich and diverse food culture.
While presenting Thai flavors, "Tasteful Thailand" goes beyond merely showcasing the sour, spicy, sweet, and fresh notes of the dishes. The lens not only documents the heritage of century-old secret recipes but also captures the inspired moments of contemporary chefs creatively using ancient ingredients, illustrating the flow and evolution of flavors over time. The program is dedicated to presenting the complete chain—from the origin of ingredients and cooking philosophy to human emotions—guiding viewers to appreciate the most passionate and authentic cultural essence behind each dish and to deeply understand how food shapes Thailand's regional character and way of life.
"Tasteful Thailand" is more than just a food documentary; it is a bridge to deeply understanding Thai culture and life philosophy. With sincere lens work and storytelling, it condenses the gifts of the land, the warmth of human connections, and the craftsmanship of heritage into every meal. Starting January 30th, tune in to Tencent Video, WeTV, and Sanook every week for "Tasteful Thailand." Let us embark together on this flavorful journey through Siam that will tantalize both the taste buds and the soul.
© OfficialAffairs
