On September 30, under the guidance of the Sichuan Provincial Department of Commerce, the Sichuan Provincial Department of Culture and Tourism, and the Sichuan Provincial Forestry and Grassland Bureau, the "Giant Panda Fans Sichuan Tour" global launch event hosted by Sichuan Tourism Investment Group was held at the Chengdu Giant Panda Breeding Research Base . As one of the 10 special activities of the 3rd China (Sichuan) International Panda Consumption Festival, the global launch event of "Giant Panda Fans Sichuan Tour" focuses on watching star giant pandas in Sichuan, connecting the new consumption scenes of "Sichuan Comfort" and well-known shopping malls. Circle pedestrian streets, classic tourist attractions, characteristic cultural museums, artistic performances and sports events and other consumption scenes and formats to form the release and promotion of Sichuan characteristic consumer products is to implement the "Consumption +" action and accelerate the cultivation of high-quality, new products, multi-taste, international It is a major move to develop the "Shuli Anyi" consumer brand system.
Cao Daixue, deputy secretary-general of the Sichuan Provincial People's Government, and responsible comrades of relevant provincial departments attended the event.
1. “Panda fans” gathered in Chengdu to chase the cute “Tuanzi”
The event started lively with the wonderful dance performance of "Hi, Panda". How comfortable is the life of giant pandas in Sichuan? At the event, a VCR titled "Our Comfortable Life" showed the relaxed and happy life of giant pandas living in Tianfu, conveying to the audience and tourists that giant pandas are carefree in Sichuan. living status. Four "panda ambassadors", the famous panda photographer Zhou Mengqi, Chinese arts and crafts master Meng Dezhi, panda writer Jiang Lin, and bamboo panda designer Xiao Yao, told the story of their indissoluble bond with giant pandas around themes and creations related to giant pandas. . The global giant panda fan group, composed of people who love giant pandas from all over the world, also came to the event to share their deep love for giant pandas and launch a global giant panda protection initiative.
2. New varieties of special cultural and tourism consumer products to “catch all the Bashu temperament”
The cultural tourism product "Giant Panda Fans Sichuan Tour" highlights the "Giant Panda Star Group" viewing in Sichuan, integrating public welfare science popularization of giant panda protection, and connecting new consumption scenarios of "Sichuan Comfort", special tourist routes, themed cultural performances, national sports events, etc. For business formats and activities, we have carefully planned two major sections - "Giant Panda Fans Sichuan Tour" and "Giant Panda Fans Inbound Tour", and uniquely launched 10 cultural tourism products such as comfort tours, food tours, and enjoyable tours. The six dimensions of food, accommodation, transportation, travel, shopping and entertainment are organically combined to provide global giant panda fans with a wonderful new travel experience with "new five senses".
The "Giant Panda Fans Sichuan Tour" is based on "Easy Sichuan" and "appreciating giant pandas" as the main line. Following the footsteps of the national treasure, walking on the road of fireworks and playing in the landscape paintings. Take a quick City Walk to taste authentic Sichuan cuisine, watch Sichuan Opera’s Face Changing, and experience the most “Sichuan-flavored” urban fireworks. You can also visit the world of ice and snow in winter, taste the cultural heritage of the Three Kingdoms, Sansu and Sanxingdui, and feel the unique charm of Bashu culture.
The "Inbound Tour for Giant Panda Fans" series focuses on special tourism products with "international style, Bashu charm, and comfortable style". Starting from exploring the interesting life of giant pandas, it integrates public welfare science popularization, natural scenery, urban humanities, cultural museums and performing arts, special food, Intangible cultural heritage, animation and e-sports and other elements create an all-round and immersive cultural and tourism feast, allowing panda fans to fully experience Sichuan’s open and inclusive humanistic temperament and unique and outstanding colorful scenery.
3. “Benefit” for all the people, colorful activities make Sichuan comfortable and comfortable
The 3rd China (Sichuan) International Panda Consumption Festival will last until the end of November 2024. During the Consumption Festival, Sichuan Tourism Investment Group will link up its scenic spots, hotels, research studies, performing arts and other sectors to launch "benefits" activities for all people, starting from the scenic spots. From the "buy one and get nine" discount on tickets to the Golden Autumn special packages of the Comfort Hotel Group, from the opening carnival season of Tianfu International Animation City to the Golden Dragon Great Wall Climbing Fun Party, it is full of sincerity and surprises.
During the Consumption Festival, the government will also distribute 100 million yuan in consumer coupons for Sichuan specialty products such as Sichuan wine, Sichuan tea, Sichuan cuisine, Sichuan silk, and Sichuan medicinal materials to consumers across the country, and issue "Sichuan Comfort and Renewal Life" home improvement coupons 300 million yuan. Organize and distribute gift packages for the 2024 opening season for freshmen in Sichuan colleges and universities, and gift packages for the 2024 Double Ninth Festival. Strengthening social mobilization, government and enterprise linkage and social mobilization across the province, 28,900 consumer service market entities actively participated, and carried out activities such as discounts, full discounts, and live broadcasts to bring goods, forming a new consumption boom.
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